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Swarovski Crystal Earrings…



Visibility offers these very popular 14mm Swarovski Crystal stones in a wide variety of colors and three styles: posts, drops, and dangling drops!

These nine beautiful colors are just a sample of the over 30 color choices that we have.  At $20 – $22 these are one of Visibility’s most popular earrings for any age and any occasion.

New Necklaces…


We love these new multi-strand necklaces with magnetic closures.  These pieces are designed with vivid hues and bold structure.

These lightweight statement pieces can be worn with a fancy dress or plain white tee-shirt for instant glamour.  We have these in 12 colors.

Mary Greely – Jewelry Designer…


It’s a first for Mary Greely, one of Visibility’s partners and  jewelry designer, – Wow, a half off special!  Wow, again!

You are now able to pick up your favorite earrings – pearls, crystals, glass, Lucite, and so many other semi-previous stone earrings at both of our stores – Visibility uptown on Washington Avenue and Port Boutique downtown in the Old Port at Wharf Street (across from Beal’s Ice Cream)… Mary is going to be offering this special from Thursday – July 18th to Saturday July 20th!

You will be in awe at the wide variety of designs Mary has created.  At Visibility our focus is on color and style for your best image.  Mary has created designs for everyone’s face shape and clothing color.  Truly every pair is a custom design just for your season.  After you have your color and style done by Carie Costello – jewelry is the first thing for you to test your newly learned skills on… and you immediately see that it works!  And every time you come into either shop – it’s the 2,000 pairs of earrings that greet you!  …and Mary knows where every pair is in both stores plus she can share a little story to go with them.




Yeah… Let’s Thin Out!


Take one hour, three bags or boxes, and a magic marker.  Label them “Donation,” “Get Rid Of,” “Carie.“Go through your spring clothes, and make decisions.  It’s time for out with the old and in with some new!

1)  Any holes, pilling, fading, has bad spots – “Get Rid Of
2)  If it’s too tight, too short, outdated – “Donation” of your choice
3)  If you haven’t worn it in a year or two, there may be something wrong with it – perhaps a style or color issue.  Bring it in, and ask Carie why it doesn’t work for you.  She may have some good suggestions.
Now you are ready for two or three new spring outfits, two new scarves, and two new necklaces.  This is an easy, cost effective way to keep your wardrobe fresh, fitting properly, and currently in style.

If you need extra help, schedule a Style Consult with Carie to go over your best neckline, best lengths, and best fit.  A Style Consult will also help you decide if you should wear structured vs flowy tops.  It will determine your best clothing personality based on color and body line.  Having a Style Consult takes the guess work out of shopping, getting dressed in the morning, packing for trips, accessorizing, and organizing so you can dress well with no stress!

Fashion Prep

Carie working with Beth Boucher

When preparing for her daughter’s wedding this fall, Beth called on Visibility for her Fashion Preparation.  She went to Stuart to have her hair cut, styled, and straightened for shine and control.  Beth asked Carie to give her two kinds of makeup styles – one for the daytime activities of the three-day event, the evening parties, and the actual wedding day.

Carie and Beth created different outfits for the many activities.  Some were clothes Beth already owned and Carie paired them with scarves and accessories.  And, the final touch and so important was her jewelry.  Mary coordinated each piece with the various outfits.

When planning for events, the team at Visibility can help you take the anxiety out of decision making.

p.s.  Susan did the honors of giving Beth her waxing and facial treatment!  What a beautiful mother-of-the-bride she made.

Let’s talk brows


Let’s talk eyebrows… let’s talk wax… let’s talk Waxer… let’s talk investment!

Professionally waxed eyebrows help to make you look more rested, more dynamic, more put together, and it’s an inexpensive skin maintenance essential. At Visibility we believe waxing is “…not just about what we remove. It is about what we leave behind. . . healthy skin and beautifully shaped brows!” Our wax sticks to the hair rather than the skin, reducing the pain of waxing by 50% – almost painless!

Susan DeMauro at Visibility, who has been waxing greater Portland’s brows, faces, lips, and chins, is often called the Waxing Queen. Susan is noted for the personal and professional pride she takes in each clients’ appearance… her work is meticulous. Visibility clients leave Susan looking and feeling better in so many big ways. She ensures that each client’s brows match their face and personality…with 14 years of experience, there is not a brow shape she hasn’t seen and conquered!

As we age, brows often diminish and fade unevenly leaving what appear to be gaps. Waxing cannot correct natural issues. At Visibility we offer a fabulous solution to help brighten your brows – Brow Ink. Brow Ink is longwearing and color rich. It’s effortless to apply and dries to a clear water resistant finish – it doesn’t flake, cake, or smudge. Brows are defined instantly. It comes in blonde and brunette. Carie can match the perfect shade for you.

Yes, Vacation is a good thing…


Getting away and renewing is good for the body, mind, and spirit.

The last few years Mary and Susan have skipped away to Florida to soak up some sun, catch up on reading, and shopping for new ideas for the shop.  Susan enjoys walking and golfing while Mary is more inclined to update with friends on Facebook and work on her beautiful Pinterest boards.  Over the years we have made many new friends down here and enjoy just getting out of the cold and snow.  We’re very fortunate to be able to do this.

It was a joy to have Susan’s daughters come down for a week.  It was fun to shop with them and catch up on family, reading, and relaxing.  It was a gift I’ll remember for a very long time.

“Someday” is a new day in the week…


A Color or Style Consult with Carie could be just the catalyst to ignite some change… change in your attitude, change in your wardrobe.  Don’t put the diet first and everything else second because that change is over a long period of time.  Build success into your change by staring with new makeup, new clothing combinations, new wardrobe styles – the diet can follow more easily with more motivation to keep it up for your new Spring look!

It might be time to think about a hair-do change… maybe short and sassy, maybe long and layered, maybe change up the color or add highlights.  Hmmmm – many possibilities, but all this starts with a Hair Consult with Stuart, our stylist and colorist, or maybe talk with Jennifer, our stylist on Thursdays and Fridays or see Melissa on Saturdays can give you the cut, color, or style you want- there’s no fee for a consult.

Relationships and your style…


Ways to dress for many different relationships

We all have many different relationships. Through life we will hopefully always be growing and learning and developing new relationships. As we begin these new relationships one of the first things we take a look at is our style. It’s funny how we begin a new relationship and the very first thing we do is go into our closet and take an inventory and many of us decide we need a change. Entering this relationship with a new style, a new outfit, a new first impression takes a little bit of effort. The relationship might be a first date, meeting in-laws, extended family, a new job, or retirement.  Read more… (in the Maine Women’s Magazine April 2016 edition free at your local stores or at Visibility)

No matter what the relationship, here are some helpful style tips.  First off take a honest look at the body that needs dressing right now. Not ten pounds from now.  Next break out of the old routine. Fresh, new, change leads to a new attitude and a feeling of being renewed.

Getting dressed for a date? Be true to yourself, but do put your best foot forward. No false advertising. If you are creative and more artsy project that. If you are more conservative you might want to try adding a bit of fun and flair. Try a scarf or a statement necklace. Don’t dress like your daughter or your mother. Dress your age. Well fitting pants, nice shoes or boots, a fresh haircut-but nothing dramatically new for this first venture.   Grooming is pretty critical in the dating world. It might be time to invest in a high powered mirror so you can see those unruly hairs that are hidden under your chin or the eye brows that need a bit of attention to give you an instant youthful facelift. Put on a bit of makeup on to accent your best you and to let the person you are going on the date with say “this is a special night out. “

For your relationships at work with your co-workers or if you are starting a new job dress for your job and take it up a notch. Invest in a few good pieces.   Buy three neutral bottoms, a few colorful tops, good neutral shoes, a year round professional coat. Wear makeup to look the part and decorate yourself appropriately with a necklace, earrings, and scarf. Don’t forget to add a work tote in a perfect neutral color.

Family relationships. If you are meeting new family – conservative is always better. Add one piece of your personality but don’t give it all away to soon. This first impression is pretty crucial. Wear a neutral pair of pants, a skirt or a casual dress for the first meeting. Add a colorful scarf or necklace to visually let them know who you are. Now is not the time to go off on a trend. It’s a time to be respectful.

Retired, renewed and making new relationships everyday calls for your best style. Don’t save clothes for a special occasion. Every day is a special day. You are retired. What’s not to celebrate. Your clothing should reflect your true self. Now is the time to just have a fun wardrobe. You no longer have to dress for your job. Your job is to have fun. Decorate the heck out of your outfits daily. Wear more interesting earrings. Go big, bold and wear lots of color.   Invest in fun shoes, boots and sandals. Purchase coats that are colorful, bold, nothing cookie cutter, unique one of a kind. Shop at boutiques all the time. Accessorize with pins that can be worn on coats, tops, scarves and hats. Wear fun watches in a variety of colors. Wear scarves everyday.

As we continue to form relationships we should continue to add personality to our style.

Carie Costello is a certified Style Consultant who has helped many clients develop their best style.at her shop Visibility on Washington Avenue in Portland Maine.  (read the Maine Women’s Magazine free at your local stores or at Visibility)

Holiday Ready at Visibility…


shop-nov2015(300x222)As the 2015 Holiday season begins, Visibility is ready to get you Holiday Ready!! We are the shop you begin your season with – for your new hairstyle, waxing update, makeup highlights, manicure, new outfit, jacket, scarf, and the finishing accessorizing with new earrings, necklace, or bracelet.

Now you are Holiday Ready – for a neighborhood party, business get together, work Holiday party, friend parties, family celebrations… the events are many, and we ready for you!

What we can do for you is help you to maximize your Holiday spending. The best thing about Carie’s buying is she keeps her clients in mind. She wants to help you mix and match and switch things up… it’s easy if you come in and spend a little bit of time with her.

One of our long-time clients came in the day before Thanksgiving and did just that. She and her mother maxed out on building flexible outfits for parties and travel for the two of them. It really works. Your busy with so many activities during the month of December so don’t let dressing show you down. Stay ready to look your best!

Why not call us to schedule your haircut, waxing, makeup lesson, and nails. In between appointments you can shop! We try to make it as easy as possible. 347-7148. Or text Mary at 207-807-4190 to coordinate!