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Follow that bus!


Traveling down Congress Street this week, I was thrilled to see “our” bus ad right  in front of me!  What a treat…

We got the idea to advertise on a bus with our shop – Visibility -because of the very busy bus route location at 1041 Washington Avenue, and we see all the buses all the time.  It’s just such a cool idea to have a roaming ad traveling all over Portland, South Portland, and Falmouth.

So I’m here to say to you – “Follow that bus to the best women’s clothing shop and salon in Portland.”  You’ll be glad you did.  We are truly a neighborhood Shop that offers our clients clothing, services, and jewelry – colorful, comfortable, and affordable as well as hair, waxing, and nail services.

Family business; family joy!

David & Maureen Wedge, Dave Costello, Caitlin, Carie Costello, David Costello, Susan DeMauro, Mary Greely

Caitlin Costello graduated with her PharmD degree from Northeastern University May 4th.  Our newly declared Dr. Costello is the daughter of Carie Costello, and granddaughter of Susan DeMauro and much loved by Mary Greely.

We all went down to celebrate the event ceremony and luncheon in Boston while Helen Farnsworth covered the Shop for us.  It’s not often we all get to be together during the week…

Our many clients have heard from all of us over the last six years the journey of Caitlin’s degree.  With each semester, we all watched as she moved closer to her goal!

Congratulations to a young lady who never took her eyes off the prize, stayed strong in her determination, and maintained a steady motivation to the end… well done!  You did a great job…and we love you!

Fashion Show at The Atrium

Mary Lou Martindell – age 98 missed the group photo op – but we found her out and about showing friends her outfit…

Visibility was invited to The Atrium at The Cedars – a retirement home in North Deering – to present a Spring Fashion Show for the residents and guests on Wednesday, April 26, 2017.  We had six of the residents as models: Sue Clinton, Julie Stokes, Chip Allen, Fidelis Taylor, Fran Hoffman, Margot Cliff.  Not pictured in the group photo was Mary Lou Martindell, the oldest member at The Cedars age 98; she was off showing her friends her outfit.

The Models came over to Visibility and picked out their outfits with Carie and Helen.  We then packed everything up including accessories the day of the show and dressed everyone in their outfits.  They all looked stunning.  The models were very flexible and enjoyable throughout the day which made the whole event so much fun.

Susan emceed while Carie and Mary accessorized and also contributed their expertise on how to dress for spring. We are in the planning stages of another event and will keep everyone updated.


Welcome back Mary and Susan


Mary and Susan had a wonderful winter away from the snow… an attempt at retirement which doesn’t really appeal to either of us.  It is, however, a time for us to kick back a little bit and enjoy a simpler pace.  Although Susan spends her time walking and playing golf, and Mary catches up on Facebook friends, we often find ourselves talking about work and exploring new ideas and products for Visibility.  The one thing we both do enthusiastically is reading and keeping up with the news – TV and newspapers!

We are glad to be back and seeing all of our clients.  It’s fun to come home.  We missed Carie, Kim, Jennifer, and Stuart!  So looking forward to spring and summer in Maine.


A Friend who loves Visibility


Our clients come to us for many different reasons -to find a new outfit,  get their brows waxed, get their hair or nails done, or find a new pair of earrings.  Sometimes to stay in touch as friends.  Ginny Putnam has been a friend of Mary, Susan, and Carie for over thirty years.  Ginny was a high school counselor at Kennebunk High School and was a colleague of Mary’s, academic counselor to Carie, and friend of Susan’s.  It’s just been wonderful to have her now as a continued friend at Visibility.

Ginny just loves our clothes, waxing, and makeup, but her go to product is Visibility’s Face Primer.  She likes the way it prepares her skin for makeup going on smoothly and evenly.  In her 80 plus years Ginny has always enjoyed dressing well and looking good.  Visibility’s Face Primer is one way to keep looking good at any age!!

What’s your clothing color?


Sue Anderson sat with Carie for a Clothing Color Consult last week. Her color palette is “Light Autumn,” so she looks her best in colors with golden undertones. Knowing which of the 12 seasonal shades that you are will help in choosing clothes to develop a workable wardrobe with clothing that goes together and looks great every time.

If you are curious about what season you fit into, consider getting a Clothing Color Consultation at Visibility. You’ll learn the best colors for your type – for clothing, jewelry, and makeup.  You will save money by knowing exactly what looks best on you!  Take the guesswork out of buying and wearing clothes, and shop with confidence! Book your session with Carie very soon!  207-347-7148. 

Swarovski Crystal Earrings…



Visibility offers these very popular 14mm Swarovski Crystal stones in a wide variety of colors and three styles: posts, drops, and dangling drops!

These nine beautiful colors are just a sample of the over 30 color choices that we have.  At $20 – $22 these are one of Visibility’s most popular earrings for any age and any occasion.

New Necklaces…


We love these new multi-strand necklaces with magnetic closures.  These pieces are designed with vivid hues and bold structure.

These lightweight statement pieces can be worn with a fancy dress or plain white tee-shirt for instant glamour.  We have these in 12 colors.

Mary Greely – Jewelry Designer…


It’s a first for Mary Greely, one of Visibility’s partners and  jewelry designer, – Wow, a half off special!  Wow, again!

You are now able to pick up your favorite earrings – pearls, crystals, glass, Lucite, and so many other semi-previous stone earrings at both of our stores – Visibility uptown on Washington Avenue and Port Boutique downtown in the Old Port at Wharf Street (across from Beal’s Ice Cream)… Mary is going to be offering this special from Thursday – July 18th to Saturday July 20th!

You will be in awe at the wide variety of designs Mary has created.  At Visibility our focus is on color and style for your best image.  Mary has created designs for everyone’s face shape and clothing color.  Truly every pair is a custom design just for your season.  After you have your color and style done by Carie Costello – jewelry is the first thing for you to test your newly learned skills on… and you immediately see that it works!  And every time you come into either shop – it’s the 2,000 pairs of earrings that greet you!  …and Mary knows where every pair is in both stores plus she can share a little story to go with them.




Yeah… Let’s Thin Out!


Take one hour, three bags or boxes, and a magic marker.  Label them “Donation,” “Get Rid Of,” “Carie.“Go through your spring clothes, and make decisions.  It’s time for out with the old and in with some new!

1)  Any holes, pilling, fading, has bad spots – “Get Rid Of
2)  If it’s too tight, too short, outdated – “Donation” of your choice
3)  If you haven’t worn it in a year or two, there may be something wrong with it – perhaps a style or color issue.  Bring it in, and ask Carie why it doesn’t work for you.  She may have some good suggestions.
Now you are ready for two or three new spring outfits, two new scarves, and two new necklaces.  This is an easy, cost effective way to keep your wardrobe fresh, fitting properly, and currently in style.

If you need extra help, schedule a Style Consult with Carie to go over your best neckline, best lengths, and best fit.  A Style Consult will also help you decide if you should wear structured vs flowy tops.  It will determine your best clothing personality based on color and body line.  Having a Style Consult takes the guess work out of shopping, getting dressed in the morning, packing for trips, accessorizing, and organizing so you can dress well with no stress!